Practitioner Press · First in the Series
Know what your AI actually costs.
And whether it was worth it.
Most companies can tell you what they spent on AI. Almost none can tell you what the spend produced. The AI Cost Playbook moves the question from tokens to P&L.
Free · One email · No pitch
Written for
The people accountable for AI spend and its return.
CFOs, CIOs, CTOs, and Heads of AI.
§ 01 The problem
The bill arrives. The value doesn’t.
AI budgets are approved on promise and reviewed on invoice. Between the two sits a gap no dashboard closes. The system cost is visible. The business outcome is not. Leaders are asked to defend the spend without a way to connect it to the work it performed or the result it produced.
§ 02 What the book does
From Tokens to P&L
The book gives executives one spine to run the whole question: Input → Consumption → Work → Outcome → Value. Around it sit the frameworks that make each step measurable, from the Staircase to the Governance Loop. The result is a shared vocabulary a finance team and an AI team can use in the same room.
Cost of the work, not just the tokens.
Spend to the outcome it produced.
Reallocate on evidence, every cycle.
Early readers
“Finally, a language a CFO and a Head of AI can use without translation. The Staircase alone changed how we review pilots.”
— Endorser name
Title, Company
“A rare book on AI that treats the budget as the first-class artifact. This is the framework I’ve been missing.”
— Endorser name
Title, Company
By Raja Pabba. Executable Strategist. Advisor on AI value engineering.
Published under the Practitioner Press imprint
§ 03 Begin
Start with the first chapter.
One email gets you the opening chapter and the master framework. When the book ships, you will be first to know.
Free · One email · No pitch